I believe the most important thing to understand about specialty coffee is the care that is taken to purchase and roast specialty coffee.
Many people don’t realize that coffee is actually a fruit, and like most fruit…it has a shelf life. Great care is taken by JumpinGoat’s buyers to procure the finest quality coffee beans from around the world. I have found that JumpinGoat’s customers are people that care what kind of coffee beans they buy in the same way they care about the condition of the apples, oranges, or lettuce they may purchase from the produce section of their local grocery. The next time you go to the supermarket consider how you evaluate produce in relation to how you may evaluate your coffee. Do you select organic produce? Do you shop for firm, soft, no bruises, or perhaps you just consider ripeness? My bet is that your criteria is largely based upon the actual fruit or vegetable.
With coffee, you need to understand that cheapest is NOT THE BEST (it’s the cheapest). Expensive is not always the best either, but specialty coffee is typically the cream of the crop in relation to all the coffee sold.
Knowing your roaster and how they do things for you is a great start to understanding what you are actually drinking. For example, most decaffeinated coffee is done via a chemical chlorination process…and that’s just plain bad for your overall health. Mountain Water Process is an all natural decaffeinated process (no harmful side effects). Also, how long your coffee takes to get to market after its roasted, or the cocktail of beans in the container is anybody’s guess.
JumpinGoat can tell you where our bean comes from, when and where it’s cupped before we buy it, and perhaps most importantly how fresh it is before and after we roast it.
Our food preparation standards and our process are very important to us and to our customers. We wear hats and gloves when we are placing product in a bag for you to drink. We are not required to do it, we do it because we would expect it to be done if we were buying a food product. We feel that Specialty Coffee should be regarded in the same way that any other prepared foods are regarded. That is the JumpinGoat Standard, the transparency of How, What, Where, When.
We hope you tell a friend about your visit to JumpinGoat Roasters






