So you have 34,000 Twitter followers, over 500 FaceBook Fans, and over 100k LinkedIn?
Big Deal ! Social networking is not about “how many”, it’s about “how many listen”. Some of the best parties are small and intimate settings. That’s where the meaningful conversations happen, and that’s where it’s possible to hear and be heard by everyone there. Industrial media (like newspapers) enjoys subscribers…folks that “want to hear (read).” The problem is those folks don’t want to hear “everything.” Content runs the risk of being like the guy or gal that won’t shut up at the party. The trick is to make sure your saying only what’s meaningful to the people that want to hear it…that’s the essence of good social media, and social networking.