Often times when folks take JumpinGoat Coffee home and brew it…they love it, and they realize they have entered a new realm of coffee enjoyment. Stay on your journey to “The Worlds Greatest Cup of Coffee” by learning a few more essentials to a GREAT CUP.

If you want to experience the perfect cup of coffee without a lot of hassle, my advice is to keep it simple, and remember that there are really only four essentials to great coffee. The four essential are as follows: Grind, Brew, JumpinGoat Coffee, and water.

Again, keeping it simple…go out and get yourself a French Press
, some AA grade 100% Arabica Whole Bean Coffee from JumpinGoat Coffee Roasters, some bottled water, and finally, a burr grinder.
Don’t use those little blade grinders.

Grind your whole bean coffee to a Corse Grind, and heat your water to just below boil to ~200 degrees Fahrenheit. Add your coffee to the empty French Press using about 1 heaping teaspoon per desired cup of coffee. Add your hot water, and then I recommend briskly stirring the brew.

Let the concoction settle stand about 2 min. or so and then gently press the grounds down to the bottom.

That’s it, now you can enjoy.

The reason I like a French press so much is because there are no mechanical parts, it’s easy to pack, it’s inexpensive, there are no replaceable filters, and… you get the much desire Crem’ thereby rendering a superior cup.

Crem’ is that brown foam on top of coffee, and it has much of the natural sugars and oils found in coffee.

You want that in your cup, and a French Press will help you get the desired effect.
Water temperature will also help to amp this result. I find that most crem’ can be obtained at about 211F …meaning not a full boil.

Remeber, JumpinGoat teaches the coffee business at our Coffee Academy !

For all of you doubters out there who don’t believe social media sites like Twitter or MySpace can be successfully used for marketing your business.. I give you, The Goat. On February 6, 2010, “Can this Goat get more fans than Barack Obama” made its debut on the social media website more popularly known as Facebook. What started out as probably a little curiosity and humor combined has turned into probably the best proof that social media can be completely systemic. Six days later on Friday, February 12th, at exactly 4:20 in the afternoon the number of fans had already reached 99,078 and exactly four minutes later that number had jumped to 99,171. That’s 93 people/fans in just 4 minutes! And only 52 minutes later at 5:16 p.m. the number has grown by 1,362 fans, creating a new total of 100,533. Now, you don’t have to be a math genius to figure out that this is a substantial exponentially increasing number of people. The remarks on the page vary from “somebody feed him the health care bill please” to “I think the goat could pick a Super Bowl winner” (of course, you can’t have a conversation without mentioning the Super Bowl). They even have a conversation raging over what to name the goat. Those names range from just ‘The Goat’ to your everyday ‘Joe the Goat’ or ‘Bubba Goat’ to the more clever suggestions like ‘Oba-a-a-a-a-ma’ and ‘Baaaa Rack the Goat’. So whether you think this whole mess is just quite silly and even laughable, you have to admit that the universal effects of social media are astounding and cannot be denied. I invite you to examine the limitless possibilities social media has to offer your business endeavors. Of course, nothing takes the place of good ‘ole face to face interaction, but social media seems to come in a close second. Who could deny the insight to people’s emotions and opinions or the frank communication these platforms have to offer to the everyday person or businessman. Now just stop and think of those possibilities… reaching 100,533 in six days.