The Coffee Addiction. September 29th Go inside an amazing Journey Scott Wapner Reports, “stakes are very high”, as CNBC tracks a single coffee harvest from the tropical rain forest to the concrete jungle, “a CNBC Original”…to the coffee shop on the corner. Discover the raw manpower, the incredible expense, and the intricate logistics behind “The Coffee Addiction” a CNBC original Premieres September 29 only on CNBC 9:00 PM ET/PT coffeeaddiction.cnbc
People often ask, “How has JumpinGoat achieved such a strong following using social media and internet marketing?” and “How can we achieve the same thing?” Well, I thought it best to go straight to the source to find out. According to Forrest Graves, CEO of JumpinGoat Coffee Roasters, it starts with a social media marketing strategy which takes to heart their customers, their organic coffee and their brand. Graves works hard to develop these elements into a symbiotic online and offline relationship which cohesively integrates into this dual marketing approach.
As part of their routine quarterly marketing strategy sessions, JumpinGoat leverages best of breed marketing analytics to track and measure Marketing ROI. “We are looking at our marketing dashboard on a regular basis and making continual adjustments,” says Graves. Graves goes on to add, “Our quarterly marketing dashboard tells us how well our strategy is lining up with quantitative goals and we find that this keeps us in close touch with our user community; that’s important to me.”
Through the use of tools like Google Analytics, Constant Contact, Voice for Small Business PR endeavors through www.v4sb.com and most recently, www.GoGoCMO.com , JumpinGoat demonstrates their effectiveness at managing and executing successful marketing campaigns. According to Graves, the new iPhone app for marketing professionals, www.GoGoCMO.com , proves to be a unique and useful tool which “…keeps us on top of the marketing metric and dashboard discussions we have with our advertising and branding agency.” This newly discovered relationship already demonstrates a mutual fondness, as Graves goes on to say, “I believe GoGoCMO and Constant Contact have added great value to our marketing process. And hey, they love our Costa Rican coffee too!”
A holistic approach to integration of multiple media components, to include social media sites like www.Facebook.com and http://www.Twitter.com/jumpingoat , as well as other social media platforms and traditional internet SEO, appears to be the key to JumpinGoat’s successful online marketing approach. As the well-known authority on social media, Graves sums it up perfectly with the statement, “We believe blending multiple elements into a harmonious media plan can create thousands of fans for our socially conscious coffee brand and best of all, it helps keep our customers involved in what JumpinGoat is up to.”
So how has JumpinGoat achieved such a strong following? By making sure to include the customer. Period. JumpinGoat is displaying to their clients that they do care about their opinions and want to know what they think. Integrating online marketing tools to achieve that purpose is just one step in the right direction. It’s often joked that “everyone is a Chief Marketing Officer at JumpinGoat!”
The corporate direction of Starbucks for the last several years has been questionable at best, but Starbucks and Groupon…well that’s just interesting.
There is just something about “corporate retail coffee” that just makes my skin crawl. Nobody can deny the success of corporate coffee, but doesn’t it just seems cold and “less connected?
My notion is…they push a button, add several oz. of hot milk, and then ask me to hand over my legal tender.
I suppose that’s why I quietly question the cups real value.
It’s easy to pick on the big guys, and in some small way (very small)…we all wish for that level of success, but what about when they do something right?
Okay, they are still “corporate”, and perhaps some day the taste of the culture will change, but let’s face it…this Groupon move is priceless, and the social media value will be overwhelming.
JumpinGoat would like to offer its hand in hospitality by offering you a cup of tea. Tea? Yes, tea. Jumpingoat Coffee Roasters also sells loose leaf tea. We are not just about Coffee and caffeine filled goats we also have a more hospitable side and offer many blends of Rooibos Herbal Tea among many others.
In its’ native country, South Africa, it is customary to drink Rooibos Tea without milk and with only a slice of lemon. Rooibos Tea is said to be naturally sweet. A ‘Red Espresso’ drink in South Africa is actually made from Rooibos Tea. Try a Red Latte or a Red Cappuccino next time you are in the area.
Offering someone tea is the ultimate expression of hospitality. It puts your guests at ease and lets them know you have their welfare in mind. Offering your customers tea lets them know it is about their needs. This was the original idea behind the Japanese Tea Ceremony; they were ceremonies of hospitality.
The afternoon tea in England was originally for the wealthy. It was a status symbol to drink and offer tea and it was done in quiet settings away from the kitchen after meals.
It is absolutely not socially acceptable to stir your tea with a tea spoon in large sweeping circles! Instead place your spoon in the liquid and fold it over three or four times. There seem to be a lot of strange etiquettes and customs that revolve around tea. I hope we can train our goats to follow suite.
Here is a great idea for your next marketing mind extravaganza event or quality control meeting. Call it a Tea Cupping meeting instead. Tea Cupping and Coffee Cupping is used to determine the quality, taste, aroma, briskness, body and color of tea or coffee. Instead of examining Tea maybe you can use it to examine your marketing ideas. Tea is the drink of hospitality, grace and putting others at ease. Maybe you could offer it to your competitors and get them to spill their latest business plan ideas.
Let us know how it goes – feel free to leave a comment below,
It’s a story that can offer hope to millions of Americans struggling with unemployment, and to working Americans everywhere who fear losing their jobs in this economy.
Forrest Graves was an executive for a major corporation when he was laid off last Christmas. He has a wife and two daughters to support.
Forrest made a choice: to turn unemployment into an opportunity. He chased his career dream.
Thanks in no small part to the ways he harnessed free tools on the Internet, Forrest made it work.
Here’s how he turned a $600 investment into a growing business with clients around the world.
