The Coffee Addiction. September 29th Go inside an amazing Journey Scott Wapner Reports, “stakes are very high”, as CNBC tracks a single coffee harvest from the tropical rain forest to the concrete jungle, “a CNBC Original”…to the coffee shop on the corner. Discover the raw manpower, the incredible expense, and the intricate logistics behind “The Coffee Addiction” a CNBC original Premieres September 29 only on CNBC 9:00 PM ET/PT coffeeaddiction.cnbc
People often ask, “How has JumpinGoat achieved such a strong following using social media and internet marketing?” and “How can we achieve the same thing?” Well, I thought it best to go straight to the source to find out. According to Forrest Graves, CEO of JumpinGoat Coffee Roasters, it starts with a social media marketing strategy which takes to heart their customers, their organic coffee and their brand. Graves works hard to develop these elements into a symbiotic online and offline relationship which cohesively integrates into this dual marketing approach.
As part of their routine quarterly marketing strategy sessions, JumpinGoat leverages best of breed marketing analytics to track and measure Marketing ROI. “We are looking at our marketing dashboard on a regular basis and making continual adjustments,” says Graves. Graves goes on to add, “Our quarterly marketing dashboard tells us how well our strategy is lining up with quantitative goals and we find that this keeps us in close touch with our user community; that’s important to me.”
Through the use of tools like Google Analytics, Constant Contact, Voice for Small Business PR endeavors through www.v4sb.com and most recently, www.GoGoCMO.com , JumpinGoat demonstrates their effectiveness at managing and executing successful marketing campaigns. According to Graves, the new iPhone app for marketing professionals, www.GoGoCMO.com , proves to be a unique and useful tool which “…keeps us on top of the marketing metric and dashboard discussions we have with our advertising and branding agency.” This newly discovered relationship already demonstrates a mutual fondness, as Graves goes on to say, “I believe GoGoCMO and Constant Contact have added great value to our marketing process. And hey, they love our Costa Rican coffee too!”
A holistic approach to integration of multiple media components, to include social media sites like www.Facebook.com and http://www.Twitter.com/jumpingoat , as well as other social media platforms and traditional internet SEO, appears to be the key to JumpinGoat’s successful online marketing approach. As the well-known authority on social media, Graves sums it up perfectly with the statement, “We believe blending multiple elements into a harmonious media plan can create thousands of fans for our socially conscious coffee brand and best of all, it helps keep our customers involved in what JumpinGoat is up to.”
So how has JumpinGoat achieved such a strong following? By making sure to include the customer. Period. JumpinGoat is displaying to their clients that they do care about their opinions and want to know what they think. Integrating online marketing tools to achieve that purpose is just one step in the right direction. It’s often joked that “everyone is a Chief Marketing Officer at JumpinGoat!”
It’s a story that can offer hope to millions of Americans struggling with unemployment, and to working Americans everywhere who fear losing their jobs in this economy.
Forrest Graves was an executive for a major corporation when he was laid off last Christmas. He has a wife and two daughters to support.
Forrest made a choice: to turn unemployment into an opportunity. He chased his career dream.
Thanks in no small part to the ways he harnessed free tools on the Internet, Forrest made it work.
Here’s how he turned a $600 investment into a growing business with clients around the world.
What’s a Boomer to do?
Practice Pragmatism.
If you look at the raw statistics…well, let’s just say it’s not good.
Oh, that’s not news to you? Maybe this is:
Real Estate and housing has fallen like a house of cards with over $3 trillion dollars of home equity. Think about it, equity was the lion’s share of most baby boomer savings. If this is not not the case for you then perhaps you are vested well in the stock market….well, about 11 million dollars in various stock market wealth is gone too, so you were likely hit there. This particular problem is compounded by the fact that some boomers have ageing parents that were affected by this wipe out, so the onus could fall on Boomers to also care for their ageing parents. What about your 401k? Some or most of its value is likely gone, or eroding, but how long could that sustain you anyway?
If you are over 45 and you were lucky enough to avoid the layoffs of some 3.9 million folks since February…I have a message for you. Have an exit strategy! If you do get laid off, guess what, the chances are very likely that you fight hard for any jobs that are left, and if you are 45 or older you may not get a second look.If you are lucky enough to get a job…you probably won’t get the same pay you were enjoying.
You think because you work harder you have some guarantee, right? Perhaps you agree that there really are no guarantees, but maybe you think that you’re not like them, you’re different, and you have a plan, right? Okay, go with that notion for as long and as hard as you can. Don’t have a plan, as an option; just let me know how you end up, okay?
I’m sorry if I was too harsh.
