Have you ever socially collided with another person whom you know while visiting another state or country? 

Perhaps the first thing you say in greeting that person is, “WOW, what a small world!” Directly after the greeting, he or she agrees…it really is a small world!
Is the world we live in really small, or is social networking and human population increases making these type encounters and others more probable?  I will leave the answers to these questions to the theorist, but quantitative analysis does exist to support the likelihood of chance or forced social encounters.

Social networking has helped me monetize and optimize my business endeavors, and I want to provide some of the methodologies, perspectives and theories that I subscribe to in hopes that you can benefit as I have.  I will share my thoughts and ideas over time in this forum, and many other forums that I subscribe to. 

You can follow my views by subscribing to my blog.
Manfred Kochen, an Austrian mathematician, published a manuscript in 1962 and reasoned that it is practically certain that any two individuals can contact one another by means of at least two intermediaries. Certainly there have been quantum technological advancements since the 1960’, yet when you factor the rapid advancements within these technologies and the advanced algorithms supporting social networks like Facebook and LinkedIn, it is easy to support Kochen’s ideas. The likelihood that you can use technology to increase a voluntary connection to individuals, professional bodies, associations, institutions, or groups is significantly greater,…so go’s the social phenomenon.

 
To provide you some illustration of the power of social the network algorithms at work, I referenced “one” online social network that I belong to and I am only two degrees away from 159,700 (Friends of friends connected to at least one of my connections).
I am only three degrees away from being introduced or connected to 6,654,200+ people (My connections can introduce me to their connections).
It quickly becomes conceivable to me that there is  potentially a very large mix of people within my network that share the same type interest, ideas, and initiatives.

Another popular social network idea that came from the 1960’s is “Six Degrees of Separation (SDOS).”
SDOS theory reasons that if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, and then everyone is at most six steps away from any other person on Earth.

The obvious comment that comes up when I am helping individuals understand social networks, and how they work, or how they can use them to advance their business initiatives is: “I know I need to do more of this.” That comment always sounds off key to me because it tells me that they don’t know what “this” is. 

Folks tell me they need to be more “involved”, yet they don’t know where to begin.
The place to begin, I believe,  is in the fundamental examination and understanding of Sociology. In doing so you will quickly understand that there are rules, and there are processes in any social network. 

I will argue strictly on the side of social business networking when I tell you that it is absolutely necessary to have functional objectives tied to business initiatives when launching your social network campaign…if, you want to monetize your efforts.

Kochen & SDOS Source: Wikipedia

Forrest Graves
forrest@jumpingoat.com
http://www.JumpinGoat.com/
http://www.JumpinGoat.com/blog
http://www.linkedin.com/in/forrestgraves

Please feel free to e-mail me directly with comments or questions, or leave a comment here on this blog

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