How to make social networking pay!

I was recently asked to provide the best example I have found where money has been made from social networking.
This is part three of my blog series around social networking. You can subscribe to my blog at Http://www.JumpinGoat.com/blog It’s there you will find a delightfully appropriate mix of coffee and business.
Aside from Adsence, or Sponsorships, or using your network for marketing purposes I will provide one example from my industry, “coffee.”
As you would probably expect there are well over 1200 Facebook, Myspace, and Twitter profiles and groups with a devotion to coffee and teas. According to a recent article in a coffee trade publication by Rebecca Ragain, a well known coffee house made history by filling what was probably the first ever to-go-order placed by twitter. It was so successful; it was adopted as a regular service. Imagine folks on the back deck ordering coffee or refills without getting up. Maybe that’s just lazy, maybe it’s just smart business to provide such a service?
So there is your example.
I am interested in getting your direct e-mail about your experiences with monetizing social networks. What has worked for you?
Forrest Graves
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My Blog: http://www.jumpingoat.com/blog

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