Through the combined efforts of JumpinGoat Coffee Roasters and Ken Landers, the San Rafael Sustainable Coffee Initiative (SRSCI) is off the ground and running. With the goal of restructuring the current seed-to-cup value chain that exists in coffee farming, the SRSCI aspires to positively impact the lives of the Costa Rican coffee farmers, implementing the four pillars of sustainability: social, cultural, economic and environmental. With current co-op methods ineffectively aiding the farmer, the SRSCI is laying the foundation for direct trade from the San Rafael coffee farmer to the consumer. The astonishing facts of the current value chain demonstrate a net profit for some Costa Rican farmers of $0.39 (39 cents!) per one pound of coffee. Compare this to the average $250 net profit the coffee retailer receives for the SAME one pound of coffee. JumpinGoat Coffee Roasters and the SRSCI believe the consumer should have the choice to go directly to the source, the Costa Rican farmers themselves. The San Rafael Sustainable Coffee Initiative opens this window for choice, offering direct communication with the farmer, direct purchase and revealing a world of possibilities for the consumer and the farmer that do not exist in the current market. JumpinGoat will be returning to Costa Rica with the Costa Rica Eco Tour scheduled for January 2011 to further investigate coffee at its source, the SRSCI’s venture in coffee sustainability measures and how to accomplish this with the other local coffee farmers. Coffee and non-coffee industry personnel are encouraged to join.
JumpinGoat Coffee Roasters continues to make its mark on the coffee world. Already a successful enterprise by implementing an efficient and productive coffee shop business plan, JumpinGoat reaches new levels as they introduce the SmartCup XPress Lid into their operations. This ingenious apparatus has given new meaning to the French press and JumpinGoat Coffee Roasters is pleased to be one of the first locations to carry this item.
For the serious coffee guru, it is a well-known fact that the perfect cup of coffee begins with the roasting process and how the coffee is brewed undoubtedly affects the end taste. The French press is the preferred method by most to achieve the outcome of a perfect cup, complete with the natural oils and flavor of the coffee bean. The problem with the French press is that until now no one has ever developed a dispensable press for “on the go” coffee drinkers. Jeff Baccetti, inventor of the XPress Lid, was inspired to create a recyclable, disposable French press after watching his wife painstakingly transfer her traditionally pressed coffee into a paper cup to carry on the road with her. The concept was born and within a few weeks the first designs were complete. Hence, the SmartCup XPress Lid has arrived.
Hours are spent commuting on the road and for the coffee enthusiast who has discovered the richness of a French press, this means sacrificing quality for something quick and easy. The XPress Lid offers a convenient and disposable means of producing a superior cup of French press coffee on the go. With fully recyclable components, the contraption fits easily over existing 16 and 20 ounce paper cups and functions as well as the traditional French press for an aroma and taste that are incomparable. All you need is great coffee and clean water. Best of all, the coffee or tea – yes, even tea – of your choice can be prepared easily with conventional press techniques to its maximum flavor potential using the XPress Lid and then discarded with no clean up hassle.
CEO of JumpinGoat Coffee Roasters, Forrest Graves, is continually searching for ways to improve his coffee service and promote quality coffee products. Discovering this novel device and young and progressive company, Graves and SmartCup have joined for a business venture advocating superior coffee and innovative means to produce quality coffee. The product’s fully recyclable design was an attractive quality which caught Graves’ attention. Having been tested with consumers, JumpinGoat determined that individuals preferred the XPress Lid, noting that people appreciated the ease of use and “no clean up” disposable and recyclable attributes the XPress Lid provides. Recognizing the appeal of the XPress Lid, JumpinGoat offers and is currently analyzing the success of the XPress Lid with US troops in Iraq.
JumpinGoat is excited to introduce this phenomenal new tool and believes the XPress Lid disposable French press is the wave of the future in coffee commerce. As we have come to expect with JumpinGoat Coffee Roasters, Forrest Graves wants to do more than just “sell” coffee; he strives to educate the consumer and the entrepreneur. Cheers to JumpinGoat for offering the latest and greatest ways to yield the perfect cup of coffee.
JumpinGoat Coffee Roasters is on a mission. Dedicated to providing the highest quality roasted coffee, exceptional service and the guidance of coffee business plans, JumpinGoat is traveling to Costa Rica to experience the origin of coffee, before it is roasted and even before it is picked. JumpinGoat will explore a hands-on approach to the cultivation of the coffee cherry – walking, talking and working with the local farmers and even harvesting discussions and instruction, as the following trip in January will result in actually picking the berries from the trees. Aspiring to expand knowledge on social and cultural sustainability with applications to coffee shop business plans, JumpinGoat departs Friday, April 30th, destination TheCommon Cup Community Coffee House and Roastery, Monteverde, Costa Rica.
Serving as host to this JumpinGoat adventure, Ken Lander, administrator of The Common Cup, offers the opportunity for coffee entrepreneurs/enthusiasts to participate in the full seed-to-cup process, learning not only a great deal about coffee, but also discovering the values that a non-profit community coffee house can offer. The Common Cup believes in social sustainability, giving 40% of proceeds of the retail sale back to the community for educational and beneficial social services. JumpinGoat is interested in this value system, hoping to garner and amplify these concepts. “JumpinGoat Coffee Roasters seeks to embody as many appreciable aspects of sustainability as possible in our coffee business plan,” stated Forrest Graves, owner of JumpinGoat, and continues, “We have a responsibility to our patrons and supporters to provide coffee that is manufactured with a conscience.” As a motivated and ambitious business owner, Graves looks to introduce several pillars of sustainability, including social, economic, environmental and agricultural. JumpinGoat believes in this mutually beneficial relationship and heads to Costa Rica to view the fruition of The Common Cup and its joint venture with local coffee producers firsthand.
The excitement continues to build as JumpinGoat anticipates direct interaction with the local farmers, experiencing seed-to-cup personally – planting, harvesting, processing, milling, grading, sorting, exporting, cupping, roasting, grinding and brewing. This trip is about “getting your hands dirty” and really understanding the life of the farmer and the method to which coffee is prepared and managed. Face-to-face communication with the producers, navigating the slopes of the mountainside, studying the coffee plant in its natural habitat, observing the cherry in developmental stages and coffee farming at its roots – that’s what this adventure is.
Looking forward to the experience of coffee farming one-on-one and studying the cooperative ideals, JumpinGoat predicts a successful and entertaining endeavor. The wisdom gained from this venture will be abundant. No doubt, the knowledge shared with up and coming coffee businesses and followers of JumpinGoat will be received well. Mr. Graves advocates sharing his coffee business knowledge and promotes these efforts in his coffee roasting business plan training.
JumpinGoat Coffee Roasters invites you to attend the January 2011 JumpinGoat Costa Rican Adventure Tour, as Forrest Graves travels back to Monteverde, leading the tour group along this coffee quest. Explore the coffee world of Costa Rica and witness for yourself what this expedition holds. JumpinGoat would like to extend this invitation to everyone, whether you have a lingering interest in coffee or have expert knowledge in coffee affairs. Follow JumpinGoat Coffee Roasters throughout this adventure as we continue to update their progress and look for upcoming information regarding the January 2011 trip. Travel arrangements for this Costa Rican tour can be made effortlessly with the help of VIP Travel in Cleveland, Georgia. With lots of adventures foreseen, this is going to be one great trip.
Coffee Shop Business Plan B worked for me !
Everyday I am encouraged to hear from people who have re-invented themselves and gone on to run profitable business‘.
When people come to JumpinGoat Coffee Roasters retail store in Helen, Georgia’s Nacoochee Village, often times I have a chance to speak with them one-on-one and I always try to understand what people and their families are experiencing out there.
I want to know what they see, what they feel, and what they hear about our economy.
The most pervasive belief among these folks is that they have no appreciable respect for big business any longer. Big business, and old media have lost their footing…They have been found out by the American people, and a significant portion of relevance has shifted back to small to medium business. What I see and hear is that the ground is swelling with a new sense of trust in small or “locally owned” business. I am also seeing a sincere interest and curiosity in the rise of entrepreneurial spirit.
My sense is that small business, and cottage industries will see a very strong comeback in the years to come…largely born from job loss. Like my own story seen on ABC International News – Coffee Business Plan B, and CNN Live…people are realizeing that “The Free Enterprise System” is alive and well. I see many positive people rising to the economic challenges that face us all.
Let’s face it, “jobs” are in short supply, but we still have our freedom. I know people who have turned down promotions because they would rather pursue their dreams than money or title. Independence, your independence, is only as strong as you are willing to make it. People want their freedom back…people want America back.
Trust me when I tell you you will never know greater independence, freedom, or a greater liberty than when you are standing on ground that you have won !
ABC World News executive producer BETH TRIBOLET and Business Correspondent BETSY STARK came all the way from New York City with Cast and crew to tell my story. It’s a story of hope. The story, my story, is not without it’s challenges. Everyone should have a Plan “B”. This is My Coffee Business Plan B, and I hope you enjoy it. Here is the video that aired at ABC<
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