The corporate direction of Starbucks for the last several years has been questionable at best, but Starbucks and Groupon…well that’s just interesting.
There is just something about “corporate retail coffee” that just makes my skin crawl. Nobody can deny the success of corporate coffee, but doesn’t it just seems cold and “less connected?
My notion is…they push a button, add several oz. of hot milk, and then ask me to hand over my legal tender.
I suppose that’s why I quietly question the cups real value.
It’s easy to pick on the big guys, and in some small way (very small)…we all wish for that level of success, but what about when they do something right?
Okay, they are still “corporate”, and perhaps some day the taste of the culture will change, but let’s face it…this Groupon move is priceless, and the social media value will be overwhelming.
What kind of office coffee services are you offering your hardworking employees?
Coffee is at the center of so many good ideas. It is in the middle of every break room table and front and center on the desk of the most efficient assistant. Coffee rings, coffee stains, no mind. A little coffee smudge on the corner of the monthly P&L report just shows how much effort went into it.
Here is a great heading for your next office newsletter or e-mail blast, “Organic Coffee Now Offered to Show Our Appreciation for Your Hard Work.” There is nothing like pampering your employees to show them how much you care. You do care, don’t you? I surely hope the office coffee services you are offering do not come in a generic black and white bag.
The coffee culture goes beyond the corner café. It goes beyond the poetic open mic nights and the political banterings of the coffee shop get together. Where the water cooler stands for gossip and the “things that should have been left out of the office,” the coffee station stands for ideas, staying up late, getting going in the morning, consulting and productivity; what business would not want to cater to this?
More businesses are being eco-conscious these days. They are saving paper, recycling paper, watching their carbon foot-prints and recycling cans in the break-room. The big coffee conglomerates care nothing about the eco-system. They tear down trees to grow coffee trees that normally thrive under the tender shade of naturally growing trees. Coffee beans grown in the full sun are bitter and sprayed with pesticides for insects that would not normally attack them. When a plant is grown in abnormal conditions, it is more susceptible to diseases and insects.
Whether it is for the image of your business as an eco-friendly provider, a treat for your well deserving employees or to stimulate those money- making ideas in the conference room, think of the office coffee services you are providing. It just might make a difference to offer organic JumpinGoat Coffee or Tea next time.
Those cool mornings of autumn have rolled in and it won’t be long before chilly winter days make their arrival.
Holidays are right around the corner and JumpinGoat Coffee is spreading some cheer with the offer of their new gift box, perfect for any occasion and just in time for the holidays.
At a price of $40.00 and complete with two pounds of the world’s finest gourmet specialty coffee, a JumpinGoat mug and a sack full of Grandma Rubin’s Peppernut ginger cookies, this gift box is sure to bring a smile.
Even better, JumpinGoat is going the extra mile this season, giving you an option to mix and match to create the perfect gift box for your loved one. Don’t be surprised if you find yourself having visions of Pink Peppermint Stick, Chocolate Mint and Spiced Chai teas dance through your head.
Choose from the variety of JumpinGoat’s extra rich, full-bodied gourmet specialty coffees and loose leaf teas to accessories like candies, nuts, natural Georgia mountain honey, travel mugs and French presses to come up with the ultimate combination for your gift box. And don’t forget the new holiday flavored coffees and teas.
Check out all your choices on the JumpinGoat website (www.jumpingoat.com) or call 1-877-797-4628 to start designing your holiday or gift box today. [Prices vary according to combinations.]
JumpinGoat would like to offer its hand in hospitality by offering you a cup of tea. Tea? Yes, tea. Jumpingoat Coffee Roasters also sells loose leaf tea. We are not just about Coffee and caffeine filled goats we also have a more hospitable side and offer many blends of Rooibos Herbal Tea among many others.
In its’ native country, South Africa, it is customary to drink Rooibos Tea without milk and with only a slice of lemon. Rooibos Tea is said to be naturally sweet. A ‘Red Espresso’ drink in South Africa is actually made from Rooibos Tea. Try a Red Latte or a Red Cappuccino next time you are in the area.
Offering someone tea is the ultimate expression of hospitality. It puts your guests at ease and lets them know you have their welfare in mind. Offering your customers tea lets them know it is about their needs. This was the original idea behind the Japanese Tea Ceremony; they were ceremonies of hospitality.
The afternoon tea in England was originally for the wealthy. It was a status symbol to drink and offer tea and it was done in quiet settings away from the kitchen after meals.
It is absolutely not socially acceptable to stir your tea with a tea spoon in large sweeping circles! Instead place your spoon in the liquid and fold it over three or four times. There seem to be a lot of strange etiquettes and customs that revolve around tea. I hope we can train our goats to follow suite.
Here is a great idea for your next marketing mind extravaganza event or quality control meeting. Call it a Tea Cupping meeting instead. Tea Cupping and Coffee Cupping is used to determine the quality, taste, aroma, briskness, body and color of tea or coffee. Instead of examining Tea maybe you can use it to examine your marketing ideas. Tea is the drink of hospitality, grace and putting others at ease. Maybe you could offer it to your competitors and get them to spill their latest business plan ideas.
Let us know how it goes – feel free to leave a comment below,
While you watch the leaves shimmer and enjoy your morning cup of Brazilian Yellow Bourbon Coffee think about the journey that Brazilian coffee bean embarked upon to bring you such a simple moment of splendor. As the perfect amount of natural froth collects around the edges of your favorite coffee mug close your eyes and enjoy the history and the vibrant story for a while. Oh well, close them after you read this anyway.
Brazilian Yellow Bourbon coffee is grown by the Carvalho Dias and the Ottoni families deep within the Mogiana region of Brazil. On many occasions they have received the prestigious Cup of Excellence award for this very brew you are mulling over. For four generations these infamous coffee growers have strived to maintain an integral balance between the land, people and the bean. You might just say that excellence has been their tradition.
Speaking of the land, the beaches in North Brazil are dreamy and the rain forests are lush and green. There are rainy seasons in the mountains and spring starts in August for any of you adventurous travelers out there. Their workdays are full of chatter, coffee, coffee, and more coffee and pride is taken in doing a task well.
The Mogiana coffee region was named for the Companhia Mogiana Estrada de Ferro train line that ran through this area. In the beginning the train line and the coffee industry were vital to each other. The train line was established to expand the coffee plantations up into the Northeast. Even though the train line never fully recovered after the depression the excellence of the coffee in this region has stood the test of time.
The Brazilian Yellow Bourbon coffee remains one of JumpinGoat Coffee Roasters consistent favorites. The coffee is laid out on drying beds to sun dry with the cherry still attached creating a rich, dry, fruit flavor onto the bean. You can read the full description here and maybe grab a bag or three for yourself.
I can hear the train rolling through the Brazilian hillside. Here’s to the journey of the Brazilian Coffee Bean from high altitudes to the perfect roast at JumpinGoat Coffee to your table. Enjoy your perfect bean and your frothy morning mix as we are off once again to roast the perfect bean.
