JumpinGoat Coffee Roasters continues to make its mark on the coffee world. Already a successful enterprise by implementing an efficient and productive coffee shop business plan, JumpinGoat reaches new levels as they introduce the SmartCup XPress Lid into their operations. This ingenious apparatus has given new meaning to the French press and JumpinGoat Coffee Roasters is pleased to be one of the first locations to carry this item.
For the serious coffee guru, it is a well-known fact that the perfect cup of coffee begins with the roasting process and how the coffee is brewed undoubtedly affects the end taste. The French press is the preferred method by most to achieve the outcome of a perfect cup, complete with the natural oils and flavor of the coffee bean. The problem with the French press is that until now no one has ever developed a dispensable press for “on the go” coffee drinkers. Jeff Baccetti, inventor of the XPress Lid, was inspired to create a recyclable, disposable French press after watching his wife painstakingly transfer her traditionally pressed coffee into a paper cup to carry on the road with her. The concept was born and within a few weeks the first designs were complete. Hence, the SmartCup XPress Lid has arrived.
Hours are spent commuting on the road and for the coffee enthusiast who has discovered the richness of a French press, this means sacrificing quality for something quick and easy. The XPress Lid offers a convenient and disposable means of producing a superior cup of French press coffee on the go. With fully recyclable components, the contraption fits easily over existing 16 and 20 ounce paper cups and functions as well as the traditional French press for an aroma and taste that are incomparable. All you need is great coffee and clean water. Best of all, the coffee or tea – yes, even tea – of your choice can be prepared easily with conventional press techniques to its maximum flavor potential using the XPress Lid and then discarded with no clean up hassle.
CEO of JumpinGoat Coffee Roasters, Forrest Graves, is continually searching for ways to improve his coffee service and promote quality coffee products. Discovering this novel device and young and progressive company, Graves and SmartCup have joined for a business venture advocating superior coffee and innovative means to produce quality coffee. The product’s fully recyclable design was an attractive quality which caught Graves’ attention. Having been tested with consumers, JumpinGoat determined that individuals preferred the XPress Lid, noting that people appreciated the ease of use and “no clean up” disposable and recyclable attributes the XPress Lid provides. Recognizing the appeal of the XPress Lid, JumpinGoat offers and is currently analyzing the success of the XPress Lid with US troops in Iraq.
JumpinGoat is excited to introduce this phenomenal new tool and believes the XPress Lid disposable French press is the wave of the future in coffee commerce. As we have come to expect with JumpinGoat Coffee Roasters, Forrest Graves wants to do more than just “sell” coffee; he strives to educate the consumer and the entrepreneur. Cheers to JumpinGoat for offering the latest and greatest ways to yield the perfect cup of coffee.
JumpinGoat Coffee Roasters is on a mission. Dedicated to providing the highest quality roasted coffee, exceptional service and the guidance of coffee business plans, JumpinGoat is traveling to Costa Rica to experience the origin of coffee, before it is roasted and even before it is picked. JumpinGoat will explore a hands-on approach to the cultivation of the coffee cherry – walking, talking and working with the local farmers and even harvesting discussions and instruction, as the following trip in January will result in actually picking the berries from the trees. Aspiring to expand knowledge on social and cultural sustainability with applications to coffee shop business plans, JumpinGoat departs Friday, April 30th, destination TheCommon Cup Community Coffee House and Roastery, Monteverde, Costa Rica.
Serving as host to this JumpinGoat adventure, Ken Lander, administrator of The Common Cup, offers the opportunity for coffee entrepreneurs/enthusiasts to participate in the full seed-to-cup process, learning not only a great deal about coffee, but also discovering the values that a non-profit community coffee house can offer. The Common Cup believes in social sustainability, giving 40% of proceeds of the retail sale back to the community for educational and beneficial social services. JumpinGoat is interested in this value system, hoping to garner and amplify these concepts. “JumpinGoat Coffee Roasters seeks to embody as many appreciable aspects of sustainability as possible in our coffee business plan,” stated Forrest Graves, owner of JumpinGoat, and continues, “We have a responsibility to our patrons and supporters to provide coffee that is manufactured with a conscience.” As a motivated and ambitious business owner, Graves looks to introduce several pillars of sustainability, including social, economic, environmental and agricultural. JumpinGoat believes in this mutually beneficial relationship and heads to Costa Rica to view the fruition of The Common Cup and its joint venture with local coffee producers firsthand.
The excitement continues to build as JumpinGoat anticipates direct interaction with the local farmers, experiencing seed-to-cup personally – planting, harvesting, processing, milling, grading, sorting, exporting, cupping, roasting, grinding and brewing. This trip is about “getting your hands dirty” and really understanding the life of the farmer and the method to which coffee is prepared and managed. Face-to-face communication with the producers, navigating the slopes of the mountainside, studying the coffee plant in its natural habitat, observing the cherry in developmental stages and coffee farming at its roots – that’s what this adventure is.
Looking forward to the experience of coffee farming one-on-one and studying the cooperative ideals, JumpinGoat predicts a successful and entertaining endeavor. The wisdom gained from this venture will be abundant. No doubt, the knowledge shared with up and coming coffee businesses and followers of JumpinGoat will be received well. Mr. Graves advocates sharing his coffee business knowledge and promotes these efforts in his coffee roasting business plan training.
JumpinGoat Coffee Roasters invites you to attend the January 2011 JumpinGoat Costa Rican Adventure Tour, as Forrest Graves travels back to Monteverde, leading the tour group along this coffee quest. Explore the coffee world of Costa Rica and witness for yourself what this expedition holds. JumpinGoat would like to extend this invitation to everyone, whether you have a lingering interest in coffee or have expert knowledge in coffee affairs. Follow JumpinGoat Coffee Roasters throughout this adventure as we continue to update their progress and look for upcoming information regarding the January 2011 trip. Travel arrangements for this Costa Rican tour can be made effortlessly with the help of VIP Travel in Cleveland, Georgia. With lots of adventures foreseen, this is going to be one great trip.
It’s a story that can offer hope to millions of Americans struggling with unemployment, and to working Americans everywhere who fear losing their jobs in this economy.
Forrest Graves was an executive for a major corporation when he was laid off last Christmas. He has a wife and two daughters to support.
Forrest made a choice: to turn unemployment into an opportunity. He chased his career dream.
Thanks in no small part to the ways he harnessed free tools on the Internet, Forrest made it work.
Here’s how he turned a $600 investment into a growing business with clients around the world.
This is the second part of my blog series about Social Networking. My last blog breached the topic of, “how to monetize your Social Network”. By that I mean…how to make money! We covered a few historical fundamentals, and the importance of sociology. You can subscribe to my blog at http://www.jumpingoat.com/blog There you will find a delightfully inseparable mix of business and fresh roasted coffee.LinkedIn.com
You really need to consider your audience:
Look, let’s not make this any harder than it is. Your audience is everyone in your network and potentially anyone who is aware of you, or your company. You are my audience…simply because you are reading this. That does not mean every person that reads this is my “addressable market”…you are my audience.
Mixing up the definition of Market Size, the Social Network Opportunity within, and Addressable Market can be a problem.
Addressable market: is the total amount of dollars that you or your company could generate if you acquired every potential customer. I am in the Specialty Fresh Roasted Coffee business, so in order to garner the number I would need to realize the total number of potential coffee drinkers, and then the percentage of that number that consume specialty coffee. I could further calculate growth trends, and I should also consider calculus based on local, regional, or global markets.
Market Size: is typically referred to in terms of number of potential patrons or dollar volume in a particular segment of the economy.
Social Network: The share of some interdependency. It could be values, data, financial exchange, friendship, dislikes, vision or perhaps similar interest.
You are my audience, you are my network, (my network audience) and we are linked via some common interdependency.
With the consideration of these three components, you will begin to see how you can, or rather should communicate with your audience. There are many other considerations that I will cover in later blogs, but the fundamentals cannot be overlooked.
Summary: Know your audience/network and know the difference between Market Size and Addressable Market. Knowing these fundamentals will help you set appropriate expectations around making money via social networking. Finally consider that “financial exchange” is only one aspect of interdependency, so set reasonable expectations around Internet commerce. I have never personally met many of the people in my social network, so it takes time to get to gain trust via the Internet.
Forrest Graves
forrest@jumpingoat.com Contact Me
http://www.JumpinGoat.com/ Fresh Roasted Coffee
http://www.JumpinGoat.com/blog My Blog
http://www.linkedin.com/in/forrestgraves Connect with me via
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=d6473a80-e1b7-46c9-a2ef-a03efaa0db1d)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=f0c1537f-762c-4af8-a876-4851310c5180)
