JumpinGoat Coffee Roasters continues to make its mark on the coffee world. Already a successful enterprise by implementing an efficient and productive coffee shop business plan, JumpinGoat reaches new levels as they introduce the SmartCup XPress Lid into their operations. This ingenious apparatus has given new meaning to the French press and JumpinGoat Coffee Roasters is pleased to be one of the first locations to carry this item.
For the serious coffee guru, it is a well-known fact that the perfect cup of coffee begins with the roasting process and how the coffee is brewed undoubtedly affects the end taste. The French press is the preferred method by most to achieve the outcome of a perfect cup, complete with the natural oils and flavor of the coffee bean. The problem with the French press is that until now no one has ever developed a dispensable press for “on the go” coffee drinkers. Jeff Baccetti, inventor of the XPress Lid, was inspired to create a recyclable, disposable French press after watching his wife painstakingly transfer her traditionally pressed coffee into a paper cup to carry on the road with her. The concept was born and within a few weeks the first designs were complete. Hence, the SmartCup XPress Lid has arrived.
Hours are spent commuting on the road and for the coffee enthusiast who has discovered the richness of a French press, this means sacrificing quality for something quick and easy. The XPress Lid offers a convenient and disposable means of producing a superior cup of French press coffee on the go. With fully recyclable components, the contraption fits easily over existing 16 and 20 ounce paper cups and functions as well as the traditional French press for an aroma and taste that are incomparable. All you need is great coffee and clean water. Best of all, the coffee or tea – yes, even tea – of your choice can be prepared easily with conventional press techniques to its maximum flavor potential using the XPress Lid and then discarded with no clean up hassle.
CEO of JumpinGoat Coffee Roasters, Forrest Graves, is continually searching for ways to improve his coffee service and promote quality coffee products. Discovering this novel device and young and progressive company, Graves and SmartCup have joined for a business venture advocating superior coffee and innovative means to produce quality coffee. The product’s fully recyclable design was an attractive quality which caught Graves’ attention. Having been tested with consumers, JumpinGoat determined that individuals preferred the XPress Lid, noting that people appreciated the ease of use and “no clean up” disposable and recyclable attributes the XPress Lid provides. Recognizing the appeal of the XPress Lid, JumpinGoat offers and is currently analyzing the success of the XPress Lid with US troops in Iraq.
JumpinGoat is excited to introduce this phenomenal new tool and believes the XPress Lid disposable French press is the wave of the future in coffee commerce. As we have come to expect with JumpinGoat Coffee Roasters, Forrest Graves wants to do more than just “sell” coffee; he strives to educate the consumer and the entrepreneur. Cheers to JumpinGoat for offering the latest and greatest ways to yield the perfect cup of coffee.
Arriving at the Juan Santamaria International Airport in San Jose on April 30th, JumpinGoat Coffee Roasters officially began its Costa Rican Adventure. With optimism high and anticipation brimming, the trek along the countryside to Santa Elena Monteverde and on to San Rafael was wondrous and fulfilled what could at first only be imagined. While the roads were rough and arduous, the tropical landscape and abundant wildlife offered a welcomed diversion. In the words of JumpinGoat CEO, Forrest Graves, “Amazing.”
Described by Forrest Graves as “intelligent, warm and sincere”, Ken Lander, administrator of The Common Cup Community Coffee House and Roastery in Monteverde, greeted JumpinGoat at Mata ‘e Cana, a grill and bistro located by The Common Cup. Ken assisted JumpinGoat throughout the trip with translation and communication with the local farmers and their families, tours of the local coffee farms and various sites and good ‘ole non-coffee-related fun. After traveling to Ken’s personal farm and residence, Finca Flor Mar, located in San Rafael de Abangeras, Guanacaste, Costa Rica, JumpinGoat settles in for a sound night of sleep in the midst of breathtaking landscapes and beautifully diversified wildlife.
The morning brings an introduction and productive meeting between Jorge Fonseca, Ken Lander, Roman Reyes and Forrest Graves, JumpinGoat Coffee Roasters. Jorge Fonseca is a local farmer who operates the largest coffee plantation in San Rafael, the Finca Fonseca. Finca Fonseca consists of 153 hectares (equal to 378 acres) with 12 hectares devoted to the production of coffee. Roman Reyes is the coffee production manager for Finca Flor Mar, the farm of Ken Lander. The topic of conversation encompassed the challenges currently facing coffee production and the joining of the two farms, Finca Flor Mar and Finca Fonseca, for the purpose of coffee production. A subsequent exploration and inspection of each cafetal (coffee patch, if you will) ensued as they walked the farm grounds. Interactive discussions and observations of the varieties of Arabica being grown made for an exciting and informative tour. As the Abangares River is born on the Finca Fonseca, JumpinGoat was gifted with the opportunity to visit and view this aesthetic element of nature. From here, JumpinGoat traveled to The Common Cup to participate in the daily roasting classes offered free to guests visiting The Common Cup. As expected, JumpinGoat “jumped” right in to the roasting classes for a fun-filled and relaxing evening.
With preparations made through VIP Travel, Ken Lander and the help of Ran Smith, owner of Pension Santa Elena, Mr. Graves tested out the ziplines at Selvatura Park located in Monteverde’s Cloud Forest, spanning close to two miles across and through the canopy of the tropical rainforest. When questioning Graves regarding his adventure, words to describe soaring through the towering trees and the magnificence of nature could only be summed up by “Once in a lifetime.” The Cloud Forest hikes themselves are rich with exotic beauty, displaying an array of birds, insects and wildlife. Toucans, macaws, bananas and plantains color the terrain. Green mountain vistas and full arched rainbows leave you truly questioning if you have entered paradise.
Day three in the Costa Rican Adventure Tour consists of surveying the farm of Alejandro Garcia Villalobos, the Finca Santa Marta. With such a gracious and welcoming family, JumpinGoat became well acquainted with Alejandro as they explored the estate and talked intimately concerning the problems facing the local farmers. JumpinGoat was given an up-close look at the farming methods and operations of the farm, from seed to cup. A wealth of knowledge was gleaned from Alejandro on the history, the goals and the future of Finca Santa Marta.
One of the most heartfelt moments of the expedition was the tour of the Cloud Forest School in Monteverde. The school is K-11 and dedicated to bilingual education with focus on the significance of sustaining the incredible environment in which they live, as well as the importance of reforestation. Forrest Graves was invited to co-teach the 7th grade class regarding his ideas on a sustainable model for the production and marketing of coffee from the farmer to the consumer. An abundance of wisdom was absorbed from the children regarding their way of life, their future and the difficulties the school encounters with financial support.
After a genuine day interacting with the children at the Cloud Forest School, JumpinGoat visits Alejandro’s coffee shop, El Colibri, situated at the mouth of The Monteverde Cloud Forest Biological Reserve. Forrest sits down for a cup of their Café San Marta and for a take on the farmers’ view, as well as coffee shop operations. This visit leads to additional dialogue regarding the farmers’ needs and the current co-op situation. The existing co-op measures are ineffective and failing the Costa Rican farmer. Without help, the farmers are struggling to keep their farms viable. Possibilities of a joint venture and the outcomes of a new and effective sustainability model were discussed in hopes of making a positive impact on the future of coffee in this region.
The last evening was spent at El Angel, a local restaurant overlooking Guanacaste and the Gulfo de Nicoya from 4,000 ft above sea level finalizing the forthcoming possibilities and success of the JumpinGoat Costa Rican Adventure. JumpinGoat was fortunate enough to meet Jorge Calvo, Mayor of Municipality of Abangares, while dining and an exchange of ideas transpired. Jorge Calvo expressed his support in favor of new markets for coffee in the municipality of Abangares and a sustainable initiative for coffee production to bring assistance to farmers in San Rafael.
While the surroundings are as beautiful and exquisite as far as the eye can see, the underlying truth is that the Costa Rican coffee farmers are struggling to maintain their way of life. The illusion of paradise dissipates after intimate conversations and interaction with the local farmers. It becomes apparent to JumpinGoat that the farmers are fighting for the survival of their coffee farms, as the local co-ops have become inadequate. This realization struck to the heart of Forrest Graves. JumpinGoat’s mission regarding coffee business plans and the plight of these farmers became clear and concise. Bonds are forming, minds are turning and the groundwork is being laid; JumpinGoat Coffee Roasters is endeavoring to positively effect Costa Rican coffee farming. Embracing the four pillars of sustainability – social, cultural, economic and environmental - the quest has begun.
Working side-by-side with Ken Lander from The Common Cup and VIP Travel, itinerary arrangements are being finalized for JumpinGoat’s return visit in January 2011 with the JumpinGoat Costa Rican Adventure Tour. All those interested in joining JumpinGoat Coffee Roasters on this venture into a deeper understanding of sustainability initiatives in the world of coffee are welcomed wholeheartedly. What is Forrest Graves planning? Continue to follow the progress of JumpinGoat Coffee Roasters as we update their development. I believe the real adventure is just beginning…
Nacoochee Village, Helen Georgia, North Georgia Mountains, North Georgia Travel, JumpinGoat Coffee Roasters, Habersham Winery, Nora Mill, The Willows Pottery, Unicoi Outfitters, The Red Door, Nacoochee Events, Nacoochee Grill, Nacoochee Cabins
It’s a story that can offer hope to millions of Americans struggling with unemployment, and to working Americans everywhere who fear losing their jobs in this economy.
Forrest Graves was an executive for a major corporation when he was laid off last Christmas. He has a wife and two daughters to support.
Forrest made a choice: to turn unemployment into an opportunity. He chased his career dream.
Thanks in no small part to the ways he harnessed free tools on the Internet, Forrest made it work.
Here’s how he turned a $600 investment into a growing business with clients around the world.
JumpinGoat Coffee Roasters is always pleased when we receive feedback from our customers, but when we received this most recent feedback we were pleased for several reasons.
These folks at Woodlands were not one of our wholesale customers at the time of their evaluation (taste test). We did not commission the test in any way, we were not even aware of the test until we were notified of the results.
The Folks over at Woodlands Camp organized the taste test, and we gratefully accept the test results because the metrics and criteria were reasonable, relevant, and sufficient for concerning coffee drinkers.
Thanks Woodlands
BTW these folks are doing some amazing work.
Check them out, and read their evaluation of JumpinGoat Coffee.
http://woodlandscamp.org/
Three weeks ago, 7 employees at Woodlands Camp participated in a blind coffee taste test. We wanted to test 3 different “types” of coffee. The first type we brewed was a well known “old school” brand that all of our grandparents grew to love, the second type was a “high end” famous brand that our generation has grown to love, and the third type was a local roaster. I was excited about the tastes test because, as a pretty avid coffee drinker, I was curious about 3 things – First, would my preferences be different than a more “casual” coffee drinker? Second, could I even tell the difference between our 3 main categories of coffee being offered? Third, which will I like better? We brewed a total of 5 roasts, 1 “old school, 2 “high end”, and 2 “local roaster.” After we brewed all the pots we asked everyone to take their time tasting and re-tasting all the roasts and to rank from top to bottom the various pots. Surprisingly, there was a consensus about the best roast and the worst roast. This surprised me because our 7 testers varied in age from high school to mid forties and from avid drinker to casual drinker. I won’t drag the winner of the worst through the mud, but I do want to mention the winner of the best. Jumping Goat Roasters (specifically the Peaberry Roast) was the unanimous choice for Best Coffee and the second most preferred roast was also Jumping Goat!. The difference was so big, that we have actually decided to change the coffee offered in our camp coffee shop to exclusively Jumping Goat coffee. We are excited about this new improvement and hope that many others will also enjoy it.
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